Cow note
Start where people already are.
Tortilla. Heat. Lime. A meal with muscle memory.
Who sets the table
You're not who they're up against. The default is.
It doesn't argue. It just sets the table on autopilot: price, habit, craving, convenience. All decided long before anyone asks what you actually want.
Notes from the table
The coalition has notes.
Pig note
No downgrade.
If kindness asks appetite to lose, appetite usually wins.
Chick note
Make it repeatable.
A weeknight is not a philosophy seminar.
Why we start with tacos
Because culture beats instruction.
Tacos already know how to carry heat, acid, texture, and ritual.
If the whole plate works, the center doesn't need a speech.
What wins a weeknight taco wins the bowl, the burrito, the Tuesday scramble. Tacos first, not last.